From vision to reality
WINGM was created to solve a major SaaS challenge: breaking into new markets. With proven outbound sales expertise, we’ve grown into the go-to partner for international SaaS expansion.
2023 – The Beginning
WINGM was founded in early 2023 by Kane Verduijn, an entrepreneur with a track record in scaling SaaS businesses. As co-owner of Optiply, he helped drive growth from $0 to $4 million ARR in four years, expanding across four regions, all while bootstrapped. After this journey, Kane set out to solve a key challenge for SaaS companies: breaking into new markets. With firsthand experience and a clear vision, he launched WINGM to help SaaS businesses achieve sustainable international growth.
2023 - Developing and fine-tuning the formula
WINGM refined its formula with a strong focus on cold calling, deepening its expertise, honing its B2B SaaS specialization, and strengthening its “no cure, no pay” model. This approach laid the groundwork for the growth that followed.
2023 - Expanding into new markets
With a proven approach and growing demand, WINGM quickly expanded its reach to include key markets: Benelux, Scandinavia, DACH, and the UK. These regions became the focus of WINGM’s tailored strategies, driving success for its clients across Europe.
2024 – Team Growth
WINGM’s growth wasn’t limited to its market reach. The team expanded rapidly, growing from just 6 to 20 full-time employees within two years. This continued growth reflects the company’s ability to scale operations while maintaining high-quality service for its clients.
2025 – A new co-owner
After two years of building the company together, WINGM appointed Menno Lohuis as co-owner in a more operational role to oversee day-to-day business. To further strengthen its foundation and strategic direction, Menno was welcomed as co-founder in 2025. His expertise and strategic mindset have been pivotal in ensuring WINGM’s continued success, solidifying its position as a leader in SaaS outbound sales.
"Our mission is to drive international growth for B2B SaaS businesses."
Ready to Grow with WINGM?
Whether you're looking to scale your SaaS business or join our high-performance team, WINGM is the place to be. Let’s build something great together.
Join Our Team
At WINGM, we’re redefining outbound sales for SaaS. Work with top-tier clients, earn industry-leading compensation, and be part of a high-performance team.
- Best-paying BDR job in the Netherlands
- Strong base salary + performance bonuses
- Work from anywhere a few months per year
- Endless high-quality leads, no prospecting needed
- Growth opportunities in a fast-scaling company
- Join a driven, high-energy team
- You get top-tier gear from day one: MacBook, large screen, headset, and more
- Work with the best tools in the business, like ZoomInfo, Lusha, and Nooks